What The Supplement Companies Don’t Want You To Know
Do you take dietary supplements on a regular basis? If so, you are not alone since more than half of the American population takes supplements to improve their health.
In fact, over 20 billion dollars per year is spent on vitamins, minerals, herbs and other assorted pills. As you can see, the supplement industry is booming.
Unfortunately, a lot of what is sold to the public is under the umbrella of deceptive advertising. We are talking about fake pictures and ridiculous testimonials. Even worse, some supplements are extremely unhealthy.
So here are common misconceptions you need to know about dietary supplements:
1. Dietary supplements are 100% safe: Absolutes don’t exist and supplements are no exception here. In fact, just because a supplement is natural is no guarantee that it’s completely safe. The reality is that many things exist in nature that are deadly.
2. Supplements are backed by scientific studies: Only prescription drugs need FDA approval. Dietary supplements, on the other hand, do NOT require rigorous FDA testing. Even worse, many of the bar charts and study references found on the packaging are simply ghost studies performed by the manufacturers themselves.
3. Supplement manufacturers are acting in our best interest: The bottom line is that millions and millions of dollars are spent on advertising to get you to buy. And the reality is that when so much money is involved, things can get a little out of control. Ephedra is a perfect example here. So please do not be swayed by the sexy advertising.
4. The placebo effect doesn’t exist: The placebo effect is real, very real. So just because someone you know swears by a supplement, doesn’t mean that it’s safe. Simply taking a sugar pill can make 40% of a group feel an improvement. Now 40% is a huge number. This makes sense, however, since our minds have such great control over our bodies.
In the end, you need to be weary of all the sexy advertising and use common sense when purchasing a supplement. And if you really want to stay on the safe side, only take supplements that have been tested by independent entities with controlled studies.
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Patrick Sia is the man behind InnovateThinking.com He’s a passionate believer in the power of technology to better the lives of everyone and his passion and drive are hallmarks of his attitude to doing business. | 